Home / Case Studies

Client work, and things I’ve built on my own.

Unity, XR and real-time 3D delivery for A2RL, Sky, Costain, Shiraz, VLGE and N2O.

The client projects come first. Below them are independent builds you can open live in a browser, then earlier product concepts.

Flagship Case Studies

Higher-visibility work covering award-winning XR, stakeholder demos, media innovation and interactive platforms that needed to persuade as well as function.

A2RL immersive racing interface with selectable team streams
Award-Winning XR

A2RL VR Experience

A cross-platform Unity and OpenXR motorsport platform spanning Quest, desktop fan zones, live team feeds, telemetry and interactive racing at Yas Marina.

Sky Worlds F1 Mosaic sports viewing experience
Media Innovation

Sky Worlds and F1 Mosaic

An early multi-view sports product combining driver feeds, configurable layouts and immersive viewing for a Sky-scale audience.

L’Oréal Paris MetaVivids world picker with three avatars
Beauty & brand worlds

Digital Village (VLGE): L’Oréal brand worlds

Technology lead on the multiplayer Lancôme Happiverse and L’Oréal Paris MetaVivids in the browser: Photon Fusion, a phone-ready avatar pipeline, Node.js APIs and S3/CDN asset delivery.

N2O brand activations case study image
Brand Activations

N2O Brand Activations

Award-winning interactive campaign delivery across XR, AR and branded consumer experiences.

Independent builds

Self-initiated 3D, XR and spatial projects, live in a browser. More detail on each →

Simam XR match centre with a 3D football stadium
3D sports replay

Simam XR

Matches replayed in 3D in the browser, with VR and AR from the same link.

Stadium Viewer showing San Mamés in photorealistic 3D
Photorealistic 3D maps

Stadium Viewer

Football stadiums in photorealistic 3D with broadcast-style camera presets.

Vehicle XR Showcase configurator with an orange sports car
WebXR configurator

Vehicle XR Showcase

A browser-based 3D vehicle configurator with VR and AR from the same link.

Simam Immerse virtual gallery with a floating media browser
Immersive media

Simam Immerse

A walkable 3D gallery for 360°, 180° and volumetric media, in a browser or headset.

Earlier product concepts

Self-hosted prototypes and NDA-safe proofs of concept. These pages describe the capability without naming confidential clients or presenting simulated POC data as production results.

Show 18 earlier product concepts
Simam AI Transformation Hub live project screenshot
Transformation Hub

Simam AI Transformation Hub

Regional intelligence, ROI modelling, architecture guidance and roadmap tooling in one strategy workspace.

Airport VR Training live project screenshot
Immersive Training

Airport VR Training

VR scenarios for repeatable airside procedure training on Meta Quest.

Maritime Operations live project screenshot
Fleet Intelligence

Maritime Operations

Fleet command, telemetry and logistics visibility in one interface.

Maritime Digital Twin live project screenshot
Maritime Twin

Maritime Digital Twin

Vessel monitoring, sensor context and predictive operational analytics.

Oil & Gas Digital Twin live project screenshot
Industrial Twin

Oil & Gas Digital Twin

Offshore production, assets and simulated live status in a unified view.

Airport SaaS live project screenshot
Airport Operations

Airport SaaS

A spatial control-centre concept for gates, traffic and airport performance.

Logistics Platform live project screenshot
Logistics OS

Logistics Platform

A box-to-cash system spanning intake, warehouse, pricing, CRM and delivery.

MediBase live project screenshot
Healthcare Ops

MediBase

A risk-first practice cockpit for triage, appointments and compliance.

SympliCare live project screenshot
Clinical Coordination

SympliCare

A secure, role-based care-coordination workspace for acute medicine.

CivicTwin live project screenshot
Urban Intelligence

CivicTwin

Live map context, routing and scenario layers for collaborative planning.

World Planning Twin live project screenshot
Spatial Planning

World Planning Twin

Browser site intelligence, measurement and 3D proposal communication.

Virtual Factory live project screenshot
Industrial 3D

Virtual Factory

A factory cockpit with 3D HMI, operational alerts and decision context.

Simam 3D Studio live project screenshot
Creation Tools

Simam 3D Studio

Browser authoring for scenes, transforms, annotations and spatial content.

Simam Playground live project screenshot
Interactive R&D

Simam Playground

A gallery of working WebGL, WebGPU, WebXR, physics and AI experiments.

Simam Spatial Studio live project screenshot
Spatial Capture

Simam Spatial Studio

A viewer-first workspace for Gaussian-splat scenes and client delivery.

Resort Operations live project screenshot
Hospitality Ops

Resort Operations

Reservations, room status, pricing and performance in one cockpit.

Rehoboam Interface live project screenshot
Experimental UI

Rehoboam Interface

A fictional command interface exploring dense data, narrative UI and motion.