01 Challenge
Build fast, memorable experiences for real audiences
Brand activations needed to be memorable, intuitive and technically reliable in event, retail and campaign settings where the experience had to work quickly for real audiences.
Client/Sector: N2O / experiential marketing / global brands
Interactive brand experiences built to work in the real world, where fast onboarding, technical reliability and audience delight all had to happen at once.
Project Snapshot
01 Challenge
Brand activations needed to be memorable, intuitive and technically reliable in event, retail and campaign settings where the experience had to work quickly for real audiences.
02 Approach
I contributed across interactive concept delivery, gameplay systems, AR and VR mechanics, and campaign execution support for multiple N2O-led brand experiences.
03 Execution
The work included prize mechanics, mobile AR, immersive 360 content, mini-games and experiential campaign builds for major consumer brands. The focus was always on making the experience feel simple for users while still delivering novelty, delight and clear campaign value.
04 Outcome
The projects contributed to award-winning marketing and digital activation work, including POPAI Gold Award-winning and FMBE Gold Award-winning campaign delivery.