01 Challenge
Build fast, memorable experiences for real audiences
Brand activations needed to be memorable, intuitive and technically reliable in event, retail and campaign settings where the experience had to work quickly for real audiences.
02 Approach
Blend novelty with usability
I contributed across interactive concept delivery, gameplay systems, AR and VR mechanics, and campaign execution support for multiple N2O-led brand experiences.
03 Execution
Experiential systems that stayed simple for users
The work included prize mechanics, mobile AR, immersive 360 content, mini-games and experiential campaign builds for major consumer brands. The focus was always on making the experience feel simple for users while still delivering novelty, delight and clear campaign value.
04 Outcome
Recognition that strengthened the proof
The projects contributed to award-winning marketing and digital activation work, including POPAI Gold Award-winning and FMBE Gold Award-winning campaign delivery.
Technical delivery
How the product was shaped
Experiential technology is unforgiving: the application may run for hours, serve people who have never seen the interface and be operated by event staff under time pressure. These projects combined creative interaction with the engineering discipline needed for public deployment.
Designing for the first ten seconds
Visitors did not arrive with onboarding time or technical patience. Each activation needed an obvious invitation, immediate feedback and a short path to a satisfying result. Input handling, state reset and visual hierarchy were engineered around throughput so one participant could finish and the next could begin without staff repairing the experience.
A build that survives the event floor
Public installations introduce intermittent connectivity, unusual display hardware, repeated sessions and accidental input. Robustness meant deterministic reset behaviour, graceful media fallbacks, clear operator controls and builds that could recover without exposing a desktop or development interface. Performance was measured against continuous operation, not a single successful demo.
Technology in service of a campaign
Unity, browser mechanics, AR and 360 content were selected according to the audience and venue rather than novelty. The work demonstrates end-to-end delivery: interpreting a creative brief, shaping an interaction, integrating media and hardware, testing the visitor flow and supporting the experience when it met a real public audience.