01 Challenge
Make the value obvious without relying on slides
Costain needed a compelling way to demonstrate the value of a rail safety product for unguarded level crossings to Network Rail, using something more persuasive than slides or static visuals.
02 Approach
Use simulation as a communication layer
I created the Meerkat simulator as an interactive virtual environment that made risks, behaviours, and safety responses visible in a way stakeholders could immediately understand.
03 Execution
Clarity before spectacle
The simulator recreated a realistic level-crossing environment, including track context, vehicle interactions, hazards, and safety visualisation layers. The aim was not just realism, but clarity: helping decision-makers see the product's operational value through direct experience.
04 Outcome
A technical build that became a commercial asset
The work supported Costain's bid position and helped the company win the contract for installation with Network Rail, turning the simulator into a meaningful commercial proof tool rather than just a technical demo.