01 Challenge
Too many tools, too much friction
Marketing teams were switching across disconnected tools to ideate, write, schedule, and ship campaigns. This caused delays, inconsistent output quality, and limited reporting continuity.
02 Approach
One interface with practical automation
I designed a unified workflow that moves from campaign brief to channel-ready output in one interface. The build prioritised practical automation and clear handoff points for human review.
03 Execution
Product architecture with delivery discipline
I led product architecture and full-stack implementation, defining data models, workflow states, and rollout sequencing. The platform includes guided campaign generation, planning steps, and execution controls.
04 Outcome
A single operating system for campaigns
Teams moved from fragmented processes to a single AI-assisted workflow, improving delivery speed and consistency.